YouTube is the leading platform among Indonesians, according to a report by We Are Social and Hootsuite, with 94% of the population having accessed it in the past month. Surpassing other social media giants such as Instagram (86.6%), Facebook (85.5%), and Twitter (52.4%), YouTube dominates the digital landscape in Indonesia.

With its wide range of content, YouTube offers endless entertainment options to more than 100 million users. From cooking tutorials to travel vlogs and everything in between, the platform caters to diverse interests, making it a hub for exploration and discovery.

How Is Income from YouTube Calculated?

YouTubers primarily earn through Cost per Mille (CPM), which calculates revenue per 1,000 ad views and clicks on ads displayed in their videos. The more engaging the content, the more views it attracts, resulting in more ads being shown.

As a result, the video’s earnings increase. Typically, many YouTubers earn around USD 18 or approximately IDR 250,000 per 1,000 ad impressions.

This clearly shows that YouTubers in Indonesia earn varying amounts. It's also important not to compare established YouTubers with those just starting out, as beginners generally have lower income levels.

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Who Are the Highest-Earning YouTubers in Indonesia?

Even so, being a YouTuber in Indonesia can be incredibly profitable. Some even make it onto Social Blade’s list of highest-earning YouTubers. These creators rake in billions of rupiah!

Curious who they are and how much they make? Here's a list of the top-earning Indonesian YouTubers as of June 2024:

Klara Tania

• 18.8 million subscribers
• 2,242 videos
• 11,873,922,880 views
  Creates mystery entertainment, movie story recaps, and funny video compilations. Klara Tania is reportedly the highest-paid YouTuber in Indonesia, earning between USD 103.2K to 1.7 million per month, or approximately IDR 1.6 to 26.5 billion (based on an exchange rate of IDR 15,588).

Vilmei

• 29.6 million subscribers
• 1,742 videos
• 1,780,312,679 views
  Her channel features entertaining content such as experiments, pranks, and mukbang. Meicy Villia reportedly earns between USD 72.7K to 1.2 million per month, which is around IDR 1.1 to 18.7 billion from YouTube.

Willie Salim

• 31.7 million subscribers
• 943 videos
• 5,181,465,591 views
  Known for shopping sprees, mukbang, and experiments. Ranked third in Indonesia for highest YouTube earnings, with monthly income ranging from USD 66K to 1.1 million, or IDR 1 to 17 billion.

Frost Diamond

• 38.8 million subscribers
• 3,352 videos
• 9.2 billion views
  Posts gaming, horror, daily vlogs, and pranks. Kananda Widyantara, the creator of Frost Diamond, is a prominent figure in Indonesia’s YouTube community. His monthly earnings are estimated at IDR 735 million to 1.1 billion.

Yudist Ardhana

• 21.4 million subscribers
• 3,965 videos
• 9.6 billion views
  This Bali-based YouTuber creates content about sports, hobbies, and experiments. His estimated monthly income is between USD 44.2K to 707.3K, or around IDR 689 million to 1.1 billion. Impressive!

Ria Ricis

• 45.9 million subscribers
• 4,337 videos
• 7.7 billion views
  Her content mostly features daily vlogs. Her most-viewed video has reached 130 million views. Ria Ricis earns between USD 36.6K to 585.5K, or IDR 570 million to 912 million per month.

Jess No Limit

• 49.4 million subscribers
• 2,930 videos
• 6.4 billion views
  The husband of Sisca Kohl, Jess produces gaming content, daily vlogs, and pranks. With such a huge number of views and subscribers, his monthly earnings range from IDR 559 million to 894 million.

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Earn Extra Income from YouTube

It’s widely known that YouTube is not just a video-sharing platform but also a profitable avenue for those who actively create and monetize content.

Today, being a YouTube content creator—or YouTuber—is considered a legitimate profession, with creators earning income from their video content.

You too can earn extra income on YouTube by posting engaging videos on your own channel. You can use your real name or a unique handle to attract viewers. However, keep in mind that YouTube has specific criteria for monetizing content.

Besides building your channel, take note of these important steps to start generating income from YouTube:

1. Define your channel concept
2. Accumulate watch hours and subscriber count
3. Monetize your YouTube account
4. Link your account with AdSense

Once your YouTube channel is up and running, keep creating content consistently. It takes patience and persistence. Try experimenting with different content types to attract views and subscribers—but always make sure your content remains positive and appropriate.

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