JAKARTA, Investor.id - PT Bank Neo Commerce Tbk (BNC), one of Indonesia’s bank with digital services, held a padel tournament as a strategy to attract more customers from the younger generation (millennials).

BNC believes that padel is becoming a new trend among young urbanities. Its fast-paced, energetic, and easy-to-follow playing style makes it particularly appealing to this active and social generation.

BNC will present the Neobank Padel Tournament 2025, which will be held on Sunday, November 16, 2025, at Smash Padel TB Simatupang, Jakarta. This event combines the spirit of sportmanship with the active lifestyle typical of urban communitites.

“As a bank with digital services that are close to the younger generation, we see this momentum as an opportunity to support their interest in sports while introducing BNC services more closely to the public, especially the sports enthusiast community,” said Business Director PT Bank Neo Commerce Tbk, Aditya Windarwo in a press statement on Tuesday (11/11/2025).

Aditya explained that padel symbolizes the new spirit of urban communities that are active, collaborative, and open to news experiences. “We present this tournament not just as a competition, but as a meeting place for communities to share positive energy,” Aditya said.

The tournament will attract dozens of padel communities from various regions, particularly Greater Jakarta area (Jabodetabek), and will serve as a platform for players to build camaraderie and channel their competitive spirit in a positive way.

Aditya added that the Neobank Padel Tournament is more than just a competition, it is a concrete manifestation of BNC’s efforts to provide a positive experience that combines sports, community, and a modern lifestyle.

Article’s source: https://investor.id/lifestyle/416991/strategi-bnc-gaet-generasi-muda-lewat-olahraga-padel